I've always had fun helping group leaders get started with thier small group at our church. However, some young adults I've worked with recently have had a blast jumping head first into group minsitry. Take a look at how they chose to promo their group with their friends on the web...
Step one - organize a core team
Step two - start a facebook group
Step three - Invite friends on facebook to join
Step four - create a really strange promo video
Take a look at this...
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Josh Hunt
www.joshhunt.com